Social Media


Developing a social media network is crucial for establishing an ongoing communication channel with your audience. However, navigating social media marketing can be daunting. You may find yourself asking, “Where do I start?” With a Social Media Coach from Midway Publishers by your side, you’ll not only find the answer to that question but also gain invaluable insights.

Your social media publicist from Midway Publishers will collaborate with you to establish a strong social media presence or enhance your existing one, ensuring sustained results over the long term. Tailor your engagement level to align with your objectives, choosing from a range of options or combining them to meet your specific needs.

  • Coaching (High Author Participation): Engage in weekly guided training sessions with your publicist to familiarize yourself with various social media platforms. Gain essential skills to succeed in the social media landscape while receiving assistance in writing, editing, and proofing social media posts.
  • Management (Lower Author Participation): Let your publicist handle strategic posts on your selected social media accounts each week. They’ll create content based on your book and background, engaging with relevant users to increase visibility.
  • Content Creation (Lower Author Participation): Receive a custom plan with content suggestions tailored to your social media channels. Your publicist will provide examples of posts that resonate with your target audience.

Throughout the six-week campaign, your publicist will provide regular updates on progress and efforts, ensuring the success of your campaign. Upon completion, you’ll receive a comprehensive report summarizing the entire campaign.

Choose up to three social media networks for coaching:

  • TikTok: Ride the wave of #BookTok and capitalize on the platform’s viral potential.
  • Instagram: Engage with users through captivating photos and videos.
  • Facebook: Utilize custom author/book fan pages to reach your target audience.
  • Twitter: Join trending conversations and connect with like-minded users.
  • LinkedIn: Showcase business-focused or professional expertise.
  • WordPress: Share key information about yourself and your book through blogging.

Being part of the social media community means effective communication, engagement, and building trust. Work with a LAVIDGE expert to find your unique voice and niche among millions of active users.

LAVIDGE is an award-winning advertising, public relations, and digital marketing firm based in Phoenix, Arizona. Since 1982, they’ve helped companies build brand awareness and drive revenue by staying updated on current events and media trends, cultivating contacts in local, national, and international media, and striving to engage, motivate, and inspire audiences.

For more information about this service, speak to a Midway Publishers team member.

Disclaimer: Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase.